Meta Faces Expanded EU Regulatory Probe Over WhatsApp AI Integration
Meta's shares showed muted movement as Italy's competition authority escalated its scrutiny of the company's AI integration into WhatsApp. The AGCM alleges potential violations of EU competition rules, citing lack of user consent and unfair market advantages.
The investigation now encompasses WhatsApp's October business terms update, which governs AI feature usage for commercial accounts. Regulators warn these changes may stifle innovation and restrict market access for competitors in the emerging AI messaging space.
This development compounds Meta's regulatory challenges in Europe, where it already faces content moderation reforms and child safety investigations. The tech giant's compliance strategy will likely influence broader AI adoption frameworks across digital communication platforms.
